Alejandro Carrasco is approaching 25 years as host of “Calentando la Manana,” the Spanish-language morning news and talk radio show he broadcasts each weekday to thousands of area listeners.
He explained the popularity of his show and Spanish-language radio in general as a cultural circumstance.
“There’s the joke about grandpa going [to] the U.S., trying to fit his old radio in his luggage. The grandson sees it, says ‘What are you doing? They have smaller radios.’ The grandpa says, ‘Well, this one speaks Spanish,’” Carrasco said. “We come from an audio culture. There is a radio culture we bring with us and people just remain loyal to it.”
To read the full article that talks about LEDC’s radio show program “Consejos Financieros” on Radio America, click here.